Friday, 24 July 2009

Are YOU Making This Big Mistake?

I hope not! If you follow me on my blog, you'll already know that I am a great believer in getting discounts on goods and services without sacrificing quality.

The best way to do that online, is by using the comparison websites and them combining the result with a cashback site. It works everytime, and I've saved £££s on all sorts of things, the biggest savings being on insurance. My home insurance is due very soon, so I'll be at it again next week - lol - so watch this space.

In my opinion, the best UK & USA cashback site is ei42.

I always look forward to their newsletters. Yesterday's was very interesting; all about how so many people DO make mistakes by thinking they are getting the biggest savings by using the comparison sites and nothing else.

Here's a synopsis; I make no apologies for the length because it's important that people understand the difference. It is written by Steve, MD of ei42.

Over the weekend I went to a barbecue at a friend’s house, naturally this person is a member of Ei42 and has been for over a year. He’s just bought himself a very nice expensive new car and he was happily telling me how he got the best deal ever by using “Compare the Market.com”, nothing surprises me anymore so I simply asked him “what makes you think you got the best deal” his answer was that he had gone to compare the market and that they had shown him a list of deals and the difference between the most expensive and the cheapest was £160 and so he had jumped to the rather illogical conclusion that he had “saved” £160.

This is typical of what advertisers are trying to get us all to believe every time we see or hear an advertisement. The fact is there are lies, damn lies and statistics and this kind of conclusion jumping is proof that a mix of those together with a natural desire for a bargain means that we often jump to the wrong conclusion. My friend was wrong for a number of reasons. Firstly, he was not comparing like with like. If you went to Harrods and bought a Jar of Jam do you suppose it would be more expensive than Tesco own brand? Of course it would! So if Jam from Harrods cost £4.00 and jam from Tesco was 50p, have you saved £3.50? of course you haven’t, because you would not have bought Jam for £4.00 in the first place.

Do you suppose that Comparison sites are more interested in saving you money than making a profit?

How can so many comparison websites afford to spend Millions of pounds on TV advertising unless they are making HUGE profits?

How can they be making so much money?

The answer to this question is that they FOCUS on comparing products that will make them big commissions, Insurance, Mortgages, Loans, Credit Cards, Travel, Gas & Electricity, anything else is irrelevant to them. More importantly nothing is unique to these comparison websites. They ALL have the same products and services from the same people that you will find on Ei42 and so there is no way that you can get a better deal from a comparison website than you do from Ei42 when comparing like for like. Let me repeat that...

There is no way that you can get a better deal from a comparison website than you can get from Ei42

Here is why, let’s say you go to compare the market and find a great deal for your Car Insurance like my friend did with “Swinton Insurance” he used Compare The Market to order his policy from Swinton and Compare the Market kept ALL of the commission. If he had used his Ei42 shop to buy the same insurance then he would have got a rebate of £18.00 in effect making his insurance £18.00 cheaper than buying via Compare the Market.

All of this is not rocket science but it does require you all to look at the broader picture. As my old Granny used to say “if you look after the pennies the pounds will look after themselves” and all you have to do to make those pennies add up is to always use your Ei42 shop when you buy anything online.

How to Compare the Market and buy via your Ei42 shop

Let’s say you have just looked for the best deal on car insurance on one of the comparison websites and identified that Swinton have a great deal for you. Did you know that you can still buy that product or service via Ei42 and get a commission? Here’s how...

1. Identify the Product or service. In our example it is “Swinton Insurance”
2. Close your web browser completely. (not just the Tab)
3. Restart your web browser and go to your Ei42 shop
4. Search for the retailer or supplier. In our example it’s “Swinton Insurance”
5. Buy the product or service

Simple.....

Please note that not all products and services generate a commission but you have nothing to lose by trying. If there is a commission due you will automatically receive it and NOT the comparison website that you might have used.

That’s all for this week.

I wish you continued success with Ei42

Best Regards

Steve Dawson
Managing Director


Thought for the day:

One never knows what each day is going to bring. The important thing is to be open and ready for it.

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